How are you going about marketing your business? Is that a question that you wouldn’t want to answer? If so, then you should know that there are all kinds of ways to market your business and still turn a profit in the process. In this article, I will show you some of the ways that you can boost your sales and profits, all for just a small fraction of a price.
Now I’m sure you’ve heard of a few marketing techniques that supposedly allow you to kick back and watch the sales come in. But this couldn’t be further from the truth. Marketing takes time and effective, and this is even true with direct response marketing.
Even though direct response is all geared towards getting more and more profits in your business immediately, you should know that you won’t reach your full potential with this strategy until around 3 months down the road (assuming that you did everything right).
If you’ve ever tried cold calling before, then you know how trivial it can be. You have to prepare your script, get pass the gatekeeper (secretary), get past the lady or man who handles mail for the boss, and then get to the ultimate destination – your intended prospect.
To avoid all of this, you should advertise your offer in the daily newspaper. This way when you get calls from the head men of the company, you don’t have to go through any hoops. They will more than likely direct the correspondence to their home address, or to their UPS Store mailbox.
In your ad, create a mock up attempt to simulate a newspaper article with your recipient on the front page. Tell them that you can help them achieve results like this if they agreed to let you be a marketing consultant for them. It doesn’t matter what business you’re in, you can do the same thing in your business.
If you’re a florist, you can make this happen. If you’re a barber shop owner you can make this happen. If you’re a doctor, you can make this happen, if you’re a marketing consultant, you can make this happen. It doesn’t matter what business you’re in – you can make this strategy work for you.
As you can see, marketing doesn’t have to be hard to do. All it takes is a few simple techniques, and you will be in the door in terms of offering your services. Don’t try to do anything illegal however because you don’t want to get in trouble or use the wrong lingo for this type of target market.
I don’t know about you, but I think that using the techniques above will get you into the door of profitability. All it takes is a little creativity, and you will be good to go. Don’t let anyone steal your dreams away from you – follow your heart and make your business dream come true. This is few words of wisdom.
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